Describe the scope of creative decisions you owned — from brief to final delivery — and the team you directed through the process. 'Concepted and art directed 360° campaign across OOH, digital display, and social for CPG brand launch; managed external photographer, retoucher, and post-production team' demonstrates leadership of a multi-format creative process.

For brand and awareness campaigns, reference reach, engagement, or brand lift metrics. For direct response, reference click-through or conversion data. Award recognition (One Show, Cannes, D&AD, Clio) may also be listed if relevant — creative awards signal industry validation of work quality that reviewers appreciate.

The shift from senior designer to art director typically involves moving from execution to concept origination and creative oversight. If you're targeting AD roles from a designer background, emphasize any concepting work, client-facing experience, and team coordination you've done — these signal readiness for the leadership component of art direction.