Skip to main content
MyResumeKit

marketing Resume

Copywriter Resume

Copywriter resumes should reflect the formats you specialize in — advertising, direct response, UX, brand — and link to portfolio samples whenever possible. Performance data for direct response work (conversion rates, click-through rates) can strongly differentiate a results-oriented copywriter resume.

Quick start

Build a copywriter resume in under 10 minutes.

No account required. $4.99 one-time to export your PDF.

Key Skills

Skills for a Copywriter resume

Include these skills on your Copywriter resume:

  • Advertising Copy
  • Direct Response
  • Brand Voice Development
  • A/B Testing
  • UX Writing
  • Email Copy
  • Landing Pages
  • Creative Briefs

ATS Best Practices

ATS tips for Copywriter resumes

  1. 1.List copy formats: 'advertising copy', 'direct mail', 'email copy', 'landing pages', 'UX microcopy'.
  2. 2.Include platform experience: 'Meta ads', 'Google display ads', 'email marketing (Klaviyo, Mailchimp)'.
  3. 3.Use 'conversion copywriting', 'A/B testing copy', and 'brand voice' as keywords.
  4. 4.Mention industries covered: 'B2B SaaS copy', 'ecommerce product copy', 'healthcare'.

Example

Copywriter resume example

Here is what a professional copywriter resume could look like using our ATS-optimized Classic template. Your finished resume may vary based on your experience and the sections you choose to include.

Jake Morrison

jake.morrison@example.com | (555) 492-3817 | Portland, OR | linkedin.com/in/jakemorrison | jakemorrison.co

Summary

Copywriter with 5+ years of experience crafting high-converting advertising copy, direct response campaigns, and UX writing. Skilled in A/B testing headlines and CTAs, landing page optimization, and brand voice development. Creates clear, persuasive copy that drives measurable business results.

Experience

Senior Copywriter at Nike2021 – Present
  • Write advertising copy for digital and print campaigns across Nike Running and Training verticals
  • Develop brand voice guidelines for 3 sub-brands, ensuring consistency across 500+ touchpoints annually
  • Create landing page copy and email copy for product launches, driving 25% lift in click-through rates
  • Collaborate with creative directors on creative briefs and concept development for global campaigns
Copywriter at Wieden+Kennedy2019 – 2021
  • Crafted direct response copy for 10+ clients driving $2M+ in attributed revenue
  • Conducted A/B testing on headlines, CTAs, and email subject lines, improving conversion rates by 20%
  • Wrote UX writing for mobile app interfaces, reducing user confusion and support tickets by 30%

Education

B.S. in Journalism (Advertising)University of Oregon

2015 – 2019 | GPA: 3.4

Skills

Advertising Copy, Direct Response, Brand Voice Development, A/B Testing, UX Writing, Email Copy, Landing Pages, Creative Briefs, Headline Optimization, Campaign Concepts

Classic template — ATS-optimized, single-column layout

Common Questions

Frequently asked questions

How do I show direct response results on my resume?

Reference conversion-oriented metrics: click-through rate, conversion rate, revenue generated, or A/B test win rate. 'Wrote email sequence for SaaS onboarding that increased free-to-paid conversion 18% vs. control in A/B test' shows copy that moved a business needle. These metrics may carry more weight than awards or brand recognition for performance-focused employers.

Should I include a portfolio on my copywriter resume?

A portfolio link is essential — it's the primary evaluation criterion for most copywriting roles. Curate samples by format and industry rather than showing everything. If you specialize in a particular format (email sequences, Facebook ads, landing pages), organize your portfolio to make that specialization immediately visible.

What's the difference between copywriter and content writer on a resume?

Copywriting typically means persuasion-focused writing with a conversion or action goal (ads, emails, landing pages). Content writing is more informational and SEO-oriented (articles, blog posts, guides). The distinction matters to employers — make sure your resume title and portfolio samples match the role's actual requirements.

Ready to build your Copywriter resume?

ATS-optimized builder. No account required — export your PDF for $4.99.

Build Your Copywriter Resume