marketing Resume
Copywriter Resume
Copywriter resumes should reflect the formats you specialize in — advertising, direct response, UX, brand — and link to portfolio samples whenever possible. Performance data for direct response work (conversion rates, click-through rates) can strongly differentiate a results-oriented copywriter resume.
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Key Skills
Skills for a Copywriter resume
Include these skills on your Copywriter resume:
- Advertising Copy
- Direct Response
- Brand Voice Development
- A/B Testing
- UX Writing
- Email Copy
- Landing Pages
- Creative Briefs
ATS Best Practices
ATS tips for Copywriter resumes
- 1.List copy formats: 'advertising copy', 'direct mail', 'email copy', 'landing pages', 'UX microcopy'.
- 2.Include platform experience: 'Meta ads', 'Google display ads', 'email marketing (Klaviyo, Mailchimp)'.
- 3.Use 'conversion copywriting', 'A/B testing copy', and 'brand voice' as keywords.
- 4.Mention industries covered: 'B2B SaaS copy', 'ecommerce product copy', 'healthcare'.
Example
Copywriter resume example
Here is what a professional copywriter resume could look like using our ATS-optimized Classic template. Your finished resume may vary based on your experience and the sections you choose to include.
Jake Morrison
jake.morrison@example.com | (555) 492-3817 | Portland, OR | linkedin.com/in/jakemorrison | jakemorrison.co
Summary
Copywriter with 5+ years of experience crafting high-converting advertising copy, direct response campaigns, and UX writing. Skilled in A/B testing headlines and CTAs, landing page optimization, and brand voice development. Creates clear, persuasive copy that drives measurable business results.
Experience
- Write advertising copy for digital and print campaigns across Nike Running and Training verticals
- Develop brand voice guidelines for 3 sub-brands, ensuring consistency across 500+ touchpoints annually
- Create landing page copy and email copy for product launches, driving 25% lift in click-through rates
- Collaborate with creative directors on creative briefs and concept development for global campaigns
- Crafted direct response copy for 10+ clients driving $2M+ in attributed revenue
- Conducted A/B testing on headlines, CTAs, and email subject lines, improving conversion rates by 20%
- Wrote UX writing for mobile app interfaces, reducing user confusion and support tickets by 30%
Education
2015 – 2019 | GPA: 3.4
Skills
Advertising Copy, Direct Response, Brand Voice Development, A/B Testing, UX Writing, Email Copy, Landing Pages, Creative Briefs, Headline Optimization, Campaign Concepts
Classic template — ATS-optimized, single-column layout
Common Questions
Frequently asked questions
How do I show direct response results on my resume?
Reference conversion-oriented metrics: click-through rate, conversion rate, revenue generated, or A/B test win rate. 'Wrote email sequence for SaaS onboarding that increased free-to-paid conversion 18% vs. control in A/B test' shows copy that moved a business needle. These metrics may carry more weight than awards or brand recognition for performance-focused employers.
Should I include a portfolio on my copywriter resume?
A portfolio link is essential — it's the primary evaluation criterion for most copywriting roles. Curate samples by format and industry rather than showing everything. If you specialize in a particular format (email sequences, Facebook ads, landing pages), organize your portfolio to make that specialization immediately visible.
What's the difference between copywriter and content writer on a resume?
Copywriting typically means persuasion-focused writing with a conversion or action goal (ads, emails, landing pages). Content writing is more informational and SEO-oriented (articles, blog posts, guides). The distinction matters to employers — make sure your resume title and portfolio samples match the role's actual requirements.
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