marketing Resume
Copywriter Resume
Copywriter resumes should reflect the formats you specialize in (advertising, direct response, UX, brand) and link to portfolio samples whenever possible. Performance data for direct response work (conversion rates, click-through rates) can strongly differentiate a results-oriented copywriter resume.
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Key Skills
Skills for a Copywriter resume
Include these skills on your Copywriter resume:
- Advertising Copy
- Direct Response
- Brand Voice Development
- A/B Testing
- UX Writing
- Email Copy
- Landing Pages
- Creative Briefs
ATS Best Practices
ATS tips for Copywriter resumes
- 1.List copy formats: 'advertising copy', 'direct mail', 'email copy', 'landing pages', 'UX microcopy'.
- 2.Include platform experience: 'Meta ads', 'Google display ads', 'email marketing (Klaviyo, Mailchimp)'.
- 3.Use 'conversion copywriting', 'A/B testing copy', and 'brand voice' as keywords.
- 4.Mention industries covered: 'B2B SaaS copy', 'ecommerce product copy', 'healthcare'.
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Copywriter resume example
Here is what a professional copywriter resume could look like using our ATS-optimized Classic template. Your finished resume may vary based on your experience and the sections you choose to include.
Jake Morrison
jake.morrison@example.com | (555) 492-3817 | Portland, OR | jakemorrison.co
Summary
Copywriter with 5+ years of experience crafting high-converting advertising copy, direct response campaigns, and UX writing. Skilled in A/B testing headlines and CTAs, landing page optimization, and brand voice development. Creates clear, persuasive copy that drives measurable business results.
Experience
- Write advertising copy for digital and print campaigns across Nike Running and Training verticals
- Develop brand voice guidelines for 3 sub-brands, ensuring consistency across 500+ touchpoints annually
- Create landing page copy and email copy for product launches, driving 25% lift in click-through rates
- Collaborate with creative directors on creative briefs and concept development for global campaigns
- Crafted direct response copy for 10+ clients driving $2M+ in attributed revenue
- Conducted A/B testing on headlines, CTAs, and email subject lines, improving conversion rates by 20%
- Wrote UX writing for mobile app interfaces, reducing user confusion and support tickets by 30%
Education
2015 – 2019 | GPA: 3.4
Skills
Advertising Copy, Direct Response, Brand Voice Development, A/B Testing, UX Writing, Email Copy, Landing Pages, Creative Briefs, Headline Optimization, Campaign Concepts
Classic template: ATS-optimized, single-column layout
This is a fictional candidate; the name, employers, and dates are illustrative and do not describe a real person's employment.
Common Questions
Frequently asked questions
How do I show direct response results on my resume?
Reference conversion-oriented metrics: click-through rate, conversion rate, revenue generated, or A/B test win rate. 'Wrote email sequence for SaaS onboarding that increased free-to-paid conversion 18% vs. control in A/B test' shows copy that moved a business needle. These metrics may carry more weight than awards or brand recognition for performance-focused employers.
Should I include a portfolio on my copywriter resume?
A portfolio link is essential: it's the primary evaluation criterion for most copywriting roles. Curate samples by format and industry rather than showing everything. If you specialize in a particular format (email sequences, Facebook ads, landing pages), organize your portfolio to make that specialization immediately visible.
What's the difference between copywriter and content writer on a resume?
Copywriting typically means persuasion-focused writing with a conversion or action goal (ads, emails, landing pages). Content writing is more informational and SEO-oriented (articles, blog posts, guides). The distinction matters to employers: make sure your resume title and portfolio samples match the role's actual requirements.
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