Connect research findings to business outcomes: product launches, repositioning decisions, go-to-market pivots, or investment decisions. 'Consumer segmentation study informed $3M product portfolio restructuring, retiring 2 underperforming SKUs and launching 1 new product for underserved segment' shows research driving business action, not just generating reports.

Market researchers typically focus on brand, category, competitive, and consumer behavior research for business strategy. UX researchers focus on product usability, user needs, and feature validation for product design. Methodologies overlap (surveys, interviews, A/B testing) but the organizational context and outputs differ. Target your language to the specific function in the job posting.

Yes — quantitative research roles expect familiarity with statistical methods: regression, conjoint analysis, MaxDiff, cluster analysis. Naming the methods you've used and the tools you've used them in (SPSS, R, Python, Stata) may be essential for roles that involve heavy quantitative analysis. For qualitative-focused roles, thematic analysis and synthesis skills are more relevant.