Organic traffic growth, keyword ranking improvements, domain authority changes, and conversion rate from organic are all relevant. 'Increased organic search traffic 140% over 12 months through technical audit remediation and content refresh initiative' is a compelling SEO achievement. Always specify the time period to give context to percentage changes.

Yes — technical SEO knowledge (Core Web Vitals, crawl budget, canonical tags, structured data) signals that you understand how search engines work beyond content. Even for primarily content-focused roles, demonstrating that you can identify technical issues and communicate them to developers adds significant value.

Agency SEO experience typically involves multiple clients across industries, demonstrating breadth and adaptability. In-house SEO shows deeper ownership of a single domain's long-term strategy. Both are valuable — when applying to agencies, emphasize client management and multi-account experience; when applying in-house, emphasize strategic ownership and measurable long-term growth.